be heroic is to be: a problem solver, admired, benevolent, chivalrous,
confident, courageous, daring, exceptional, gallant, good, great in a crisis,
influential, noble, one in a million, powerful, reliable.
Deliver work a quality journalist would be proud of:
staff are trained in news and feature writing.
Clients are served by knowledgeable, skilful and media savvy consultants.
Get it right first time:
to a high standard to reduce time required for revisions by the team or the
wait to be told. If it needs doing, do it. Be
innovative, creative and always seek improvements to our work.
Provide value for money:
our clients’ money as we would like ours to be treated. Media
coverage achieved should account for more value than alternatives such as paid
team work makes work easier and improves the quality of work. We’re
part of our clients team, and they’re part of ours. All
team members’ input is important. Team
members must pitch-in when someone is having difficulty, and pitch-up if they
have an innovation or improvement.
knows it all. Each
team member should have a drive to learn
new skills that contribute to Parker, Wayne & Kent and our clients, and
become the best PR person they can be.