Most clients want us to get them into the media – whether online, print or broadcast – as a cheaper form of marketing than advertising. Building brands through media relations is more effective than advertising because people actually want to consume editorial content. Nobody reads the papers for the adverts. People want to feel in control, and to choose what informs, educates and entertains them. They don’t want to feel targeted by advertisers.
We create content – press releases, features, photos and videos – that media outlets want to publish or broadcast. It appeals to editors and journalists because it has a sense of purpose, a sense of humour or a sense of style.