Free PR Lessons
PR Lesson from the BBC
Even the media can get it wrong. Research is very important when
it comes to the news, and a lack of knowledge can result in embarrassing
mistakes - like interviewing the wrong person.
Links to videos: First
interview | Second Interview
Lesson from Michael Howard
is a perfect example of someone who's been media trained to avoid answering a
question, and then delivering their own message. It's a classic example of ABC
- Acknowledge, Bridge, Communicate.
to video: Infamous
Lesson, Corporation vs. Employees
commercial media's first priority is money. It's alleged that at times,
threatening to withdraw advertising has stopped issues being broadcast or
Link to video: Unsettling
Lesson on who reads what
your audience is one of the most important aspects of PR. Make sure you know the
readership of a publication, as coverage is only going to have good results if
it is in the right place.
Link to video: Who
reads the papers?
Lesson from Noam Chomsky
examines the concept of the "media agenda", and how the media works.
something is important to the public at large, it doesn't mean media
organisations are going to give it attention.
Link to videos: Part
5/9 | Part