Useful tools for PR consultants
If you're a PR professional, you might want to set this page as
your home page or add it into your favourites. Below are some online tools that are useful when you're
working on the mechanics of public relations, such as writing a press release, a headline, a
feature, running a brainstorm or other creative tasks in public relations. If
you know of any others you think are interesting please send us an email
and we'll add them to the page.
This online dictionary from Cambridge University is great for quick
look-ups of words without having to leave your desk to pick up a printed
dictionary. It gives a nice use of the word in context.
Just in case your thesaurus option on your word processor isn't quite coming up
with the goods, try this online thesaurus tool.
This isn't intended to be a thesaurus, but it is useful as a word
association tool. Word associations can come in handy when you're trying to create a
headline or work on a creative theme for a feature article.
Useful if you're trying to come up with the next anagram that 'defines a
generation' (eg yuppies, dinkies etc), or trying to work a number of concepts into
an easy to remember word.
If you've got to create a press release out of a technical paper full of
acronyms, see if this acronym tool helps to explain what you're reading.
Rhyme is another creative writing technique that can add life to copy
Another aid when writing copy, a witty or appropriate quotation offer dull
articles a bit more sparkle.
Using humour when writing articles and speeches helps a lot, but few of
us have the memory for jokes that the late Bob Monkhouse did.
Always a favourite when searching for the latest news about issues,
companies, clients etc.
You can get by monitoring the media for issues that affect you, but unless
you're monitoring online media, you're missing a trick. Some one-man-band
websites have greater influence on your stakeholders than media outlets. Keeping
up to date on the websites of your competition, a campaign organisation or a
media outlet not covered by the news monitoring services is a must. This handy
tool lets you monitor important sites and can also let your own website
subscribers know when you change the content of your own site. A great help for
online public relations.
Radio and TV bulletins only go so far in giving up to the minute news on the stories that might affect
your work. This news ticker is like having a rolling
newspaper on your desktop during your work day. If an issue is big enough, it's
likely you'll see it first on this news ticker from the BBC.
If you're after a bit more financial and business information, you're probably
better off with the FT's news ticker.
Media UK Directory
A free media directory, which is somewhat helpful when you know what you're
If you want to evaluate the share of voice that your story got in the media, use this
interesting service that graphically represents the coverage given to issues.
When liasing with media that do not speak English, conducting research on
non-English websites or working with non-UK clients, this translator comes in
handy for very short pieces of copy. Don't rely on it to translate your press
A useful tool for quick currency conversions.
Some people are numbers people, some aren't. Here's a set of useful tools to
help with some day to day maths tasks, which come in very hand for conversions
of imperial measurements to metric, calculating percentages, and solving
So you need to phone someone in another country, but you don't know what time it
is there. Best to check on the 'net so you don't waste the phone call, and more
importantly, so you don't wake them up.
Useful for brainstorming if you know the random word technique.
Pasting a long URL in an email only to have it break can be a pain. TinyURL will convert a long URL into a smaller URL that will not break.
Relations Book Shop
We've put together a public relations bookshop to help you to learn more about
your skills and give you important reference material.
Search Engine Optimisation
This site has some useful tools to analyse how websites are performing in the
main search engines and what they might do to be placed higher for certain
keywords. A useful tool for online public relations campaigns.
If you are researching a company, the first place you're likely to look is their
website. But that gives you an idea of where they're at now, not where they've
been or their history. This useful tool has created a service which has archives
of websites, so you can see the different brands, products and issues which
companies were concerned with.
Need to organise a social meet up with a business person, or got a date, and
just don't know where to go? If you're hooking up in London, then these sites
give you a variety of venues to look into, prices and user reviews.
Economy Terminology Generator
OK, this one's just for fun. Phrases not to use when you're writing a press
Here's another such tool. You can drop these into a company meeting to see if
you want to make sure people are awake or if you want people to think you're a