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31st July 2013

News Release

graduate-jobs.com retains Parker, Wayne & Kent for human resources and higher education public relations push

The largest independent graduate jobs board in the UK , graduate-jobs.com, has retained Parker, Wayne & Kent public relations to provide ongoing public relations support. The specialist jobs board will benefit from Parker, Wayne & Kent ís strategic consultancy, angle analysis and media relations services to build awareness of graduate-jobs.com as a primary online destination for students to find the best graduate schemes and recruiters to find the best students.

graduate-jobs.com enables recruiters to advertise graduate schemes as well as search through the 360,000 graduates who are active on the site, providing cost-effective access to high quality graduates. The site is also a resource for graduates and career-minded university students helping them to identify their key skills, enrich their CVs, hone their interview technique and get advice from fellow graduates during their job hunt via an online forum.

Parker, Wayne & Kentís strategic consultants will work with graduate-jobs.comís marketing and platform development teams to identify issues upon which graduate-jobs.com should offer comment to the media; assist in the planning of research and data analysis projects; and explore the insight of graduate-jobs.comís current employees.  

The size and focus of graduate-jobs.comís user base Ė both recruiters and graduates Ė offers a wealth of statistics that Parker, Wayne & Kent will analyse for news and interesting trends. By mixing their keen analytical skills with creativity and knowledge of the media, Parker, Wayne & Kent will identify angles of interest to their ever-growing network of journalists. The public relations professionals will then use their media relations skills to convert the angles into media articles. 

Gerry Wyatt, CEO at graduate-jobs.com, said, ďParker, Wayne & Kent are tasked with developing news angles based on our statistics that ensure that the prevailing issues surrounding our work for graduates and recruiters gets in the media. Solid editorial coverage will also support our search marketing and link building strategy. Itís an important time for graduate-jobs.com to raise its profile. With so many highly qualified graduates looking for work, itís vital that the discerning recruiter is able to sort through applicants to find candidates with the prerequisite qualities for the role. Whatís more, graduates need an efficient way of finding jobs that are most suitable to them. The added publicity Parker, Wayne & Kent will garner for graduate-jobs.com will attract both recruiters and graduates to a simpler way of matching skills to careers.Ē

Brian Ahearne, Managing Director at Parker, Wayne & Kent, said, ďgraduate-jobs.comís data and filtering tools present students and recent graduates with the graduate schemes most relevant to them, and provide recruiters with the most cost effective, focused access to graduate jobseekers. Itís the quality of this data which is key to generating insightful statistics for graduate-jobs.comís media relations strategy. Numbers make news, and because graduate-jobs.com has over ten years experience in online graduate recruitment, it offers a goldmine of statistics from which to develop newsworthy angles.Ē

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Notes to Editors

For more editorial information please contact graduate-jobs@pwkpr.com or +44 020 3287 9030.

About Parker, Wayne & Kent

Parker, Wayne and Kent are the antithesis of ďPR peopleĒ, and yet everything you should expect of a PR company. We don't have big posh offices, directors on big fat salaries, and we don't 'do lunch'.
We're nimble, we work hard, provide value for money and insist on high quality work in our media relations, analyst relations, event management, contract publishing, internal communications, political relations and online PR.For more information, please visit: www.pwkpr.com

About graduate-jobs.com

graduate-jobs.com is a specialist graduate job board. According to High Fliers Research (2007) graduate-jobs.com is the biggest independent graduate job board in the UK . It enables small and large organisations in the UK to post graduate job advertisements and search CVs in a quick and cost effective way. The company also operates future-talent.comgraduate-women.com and second-jobber.com.


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