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13th August 2013

News Release

Digital advertising company Vibrant Media engages Parker, Wayne & Kent for strategic positioning and agenda setting

Vibrant Media has engaged Parker, Wayne & Kent’s public relations professionals to educate both brands and publishers of the value derived from placing contextually relevant adverts within the content of digital editorial and the innovations of Vibrant Media’s digital media experts.

Nearly 7000 premium publishers display Vibrant Media’s cross-platform rich media ad formats which sit nimbly and natively within contextually-relevant mobile and web content. The positioning of Vibrant’s formats within digital content means they optimise the viewability of brands’ ads and monetise publishers’ most valuable asset – the content. The launch of Vibrant Media’s cross-platform capabilities in April 2013 incorporated new technology that gives new levels of advertising transparency, consumer control and advertising effectiveness to digital advertising. 

Brian Ahearne, Director of Parker, Wayne & Kent, said, “Vibrant Media is tackling some of the biggest issues facing the digital media industry. There is unsustainably high wastage in the ad spend status quo – comScore puts the amount of online ads that are never seen by consumers at 54 per cent. Publishers need to deploy more effective tools that drive more revenue from their sites to continue to pay for high quality editorial. Finally, although presenting a massive opportunity, consumers’ increasing consumption of content on mobile devices is posing severe challenges for ad effectiveness to brands. Working with Vibrant Media affords Parker, Wayne & Kent an influential role in addressing these challenges and shaping the digital media environment.” 

Parker, Wayne & Kent will provide Vibrant Media with comprehensive public relations support, including but not limited to: strategic consultancy on messaging, positioning and creative approaches; media training; social media video content generation; and media relations to generate incisive coverage of Vibrant’s work developing ad formats which perform for brands, respond to consumers and deliver revenue to publishers.

Helen Mussard, Marketing Manager at Vibrant Media said, “Parker, Wayne & Kent has an innate grasp of the issues facing the digital media industry, such as the need for ad formats that achieve consistency across multiple devices, that give consumers control, that demonstrate the value of editorial teams’ work and that optimise viewability for brands. Their experience in the technology, mobile and digital media sectors means they contribute genuine expertise to the positioning of Vibrant Media’s corporate personality and products. The journalistic flair that Parker, Wayne & Kent is adding to Vibrant Media’s content delivers an edge that their network of journalists and our clients respond to positively.”

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About Parker, Wayne and Kent:
Parker, Wayne and Kent are the antithesis of “PR people”, and yet everything you should expect of a PR company. Services include: media relations, online video production, internal and membership communications, political relations, online communications, event management, contract publishing, analyst relations, sponsorship and strategic consultancy.

For more information, please visit: www.pwkpr.com 

About Vibrant Media:
Vibrant Media (www.vibrantmedia.co.uk) is the world’s leading provider of in-content contextual technology that gets brand content and advertising discovered across platforms. With over 6,600 premium publishers, reaching more than 300 million unique users per month (comScore, 2012), Vibrant gives top brand marketers the opportunity to deliver highly targeted, user-initiated campaigns, within relevant text and images. Vibrant works with top brand advertisers such as Microsoft, Unilever, Chrysler and AT&T. The company was founded in 2000 and has offices in New York, San Francisco, Detroit, Chicago, Los Angeles, Boston, Atlanta, London, Hamburg, Munich and Dusseldorf. For more information about Vibrant, please visit www.vibrantmedia.co.uk or www.facebook.com/vibrantmedia or www.twitter.com/vibrantmediaUK. Vibrant’s blog with insights on the digital marketing industry can be found at www.RelevanceMatters.com.

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