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03/08/09

Mekon recruit Parker, Wayne and Kent for ongoing public relations support

Content management specialists Mekon have appointed London based PR firm Parker, Wayne and Kent to provide ongoing public relations support in the UK.

Mekon helps companies such as Aston Martin, BAE Systems and the UK Parliament improve their content management systems and processes, boosting efficiency and slashing the costs of information management. Their expert staff have experience spanning two decades, and actively contribute to the development of key industry technology standards for content management, such as DITA, S1000D and XML.

For many companies, the growing volume of documentation places ever-increasing demand on their content management. Information needs to be delivered in multiple different formats, including print, HTML and PDF, while content often needs to be localised or translated for different markets. Furthermore, all of this content must be kept up to date. Without an efficient and cutting-edge management system in place, companies waste time and money editing, formatting and publishing their documentation. Mekon alleviates these issues, cutting costs and freeing staff to concentrate on creating content. 

Parker, Wayne and Kent will provide strategic consultation, online and offline media relations, thought leadership and event support to promote Mekon’s expertise and services. In addition they will assist with internal communications, including writing the company’s newsletter. 

Mekon’s CEO Julian Murfitt said, “We felt Parker, Wayne and Kent really understood our company and the services we provide. They have a proven track record in the business to business technology sector, and they have clearly shown a thorough understanding of the issues we work with”.

A spokesman for Parker, Wayne and Kent said, “As the demands of content management increase, Mekon’s expertise will become even more valuable to firms with complex information management requirements, such as those in the technology, manufacturing, aerospace and defense and publishing industries. Our mission is to work with Mekon to educate those companies about how they can make life easier for their staff, while cutting any unnecessary expenditure.” 

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Services include: media relations, internal and membership communications, political relations, online communications, event management. contract publishing, analyst relations, sponsorship and strategic consultancy. 

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