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15/04/09

Parker, Wayne & Kent Rallies Support for New Online Tennis Game

Stick Sports, publishers of the world’s most popular free online sports games and the team behind the Internet phenomenon Stick Cricket, is doubling with Parker, Wayne & Kent to serve up its addictive new online tennis game, Stick Tennis.

London public relations company Parker, Wayne & Kent will support the launch of the game and promote the engaging opportunities for marketers to reach young male professionals.

Interactive online games have emerged as one of the most exciting, recession resistant and effective marketing platforms and Stick Tennis is no exception. The game provides a platform for a variety of ad formats, including rich media and video pre-rolls, providing companies with unrivalled opportunities to market to its youthful, predominantly male game players. From simple branding to competitions and product placement, Stick Sports’ games have customisable content to fulfil any company’s marketing objectives and reach more than 2 million monthly users who are overwhelmingly young male professionals with disposable income.

Players can choose from the widest number of real-world male professional players of any tennis game, from Andy Murray and Roger Federer to Marcos Baghdatis. Its three difficulty settings mean players can start competing immediately and hone their backhands, serves and smashes until they’re good enough to take on the ultimate adversary – the Hot Shot – or have a crack at winning the Grand Slam: Australia. 

Stick Sports Publisher Paul Collins said, “Stick Tennis is a great addition to the Stick Sports portfolio. Stick Sports is much more than just a games site – it’s a community, with forums, polls, news and results to keep our 2.2 million monthly visitors on the sites for long periods of time, which is great news for our advertising partners. What’s more, Stick Sports enables us to be creative with different advertising platforms, such as bespoke sponsored games and in-game advertising which engages, rather than distracts, our players. It all adds up to fantastic return on investment for our advertising partners.”

A Parker, Wayne and Kent spokesman said, “Stick Sports’ free online games are predominantly played by young male professionals, so it’s a great way to market to a key demographic with disposable cash. The online games medium for advertising continues to hold its own despite the recession, so we’re looking forward to helping Stick Sports continue to grow in terms of users and ad revenue.”

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About Parker, Wayne & Kent Ltd.
Parker, Wayne & Kent is a straight-talking, cerebral, multi-skilled and results orientated public relations company. For more information, please visit: http://www.pwkpr.com.  

About Stick Sports 
Stick Sports owns and operates Stick Cricket (www.stickcricket.com), Stick Tennis (www.sticktennis.com), Stick Football (www.stickfootball.com), Stick Baseball (www.stickbaseball.com) and Stick Speedway (www.stickspeedway.com). 

Games from Stick Sports run from any web browser with the Macromedia flash player plug-in and Internet access. The average size of the game is around 500 kilobytes. 

Stick Sports’ web sites offer unrivalled advertising opportunities to companies targeting male game players.

For more information, please visit: www.sticksports.com

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