Readies For UK Launch
Wayne and Kent to Provide Strategic Public Relations Support
NebuAd, the online targeted
ad company, has appointed its first
public relations agency.
London-based Parker, Wayne and
Kent will work with NebuAd as they expand into the
market. The brief includes strategic media relations, stakeholder engagement,
analyst relations and online PR.
NebuAd provides advertisers with
the technology to deliver advertising to Internet users which is based on their
NebuAd’s UK Managing Director,
Paul Goad, said: “These guys have an excellent knowledge of technology, as
well as a comprehensive understanding of the issues and regulations concerning
online privacy, data protection and IP communications. They’re smart and were
very quick to master our technology. Most importantly, they ask all the right
A major part of Parker, Wayne and
Kent’s brief will be to educate both technical, policy and lay stakeholders
about the technology, and to dispel the many myths and misconceptions that
surround online behavioural targeting technology.
A spokesman for Parker, Wayne and
Kent said: “The online advertising industry is constantly evolving and NebuAd
are pioneers of consumer-centric behavioral targeting, delivering adverts that
are relevant to Internet users’ interests while at the same time maintaining
consumer privacy. We look forward to working with NebuAd and establishing them
as the leading provider of online precision marketing services. Our expertise
within the technology sector and our knowledge of the key issues makes us the
perfect fit to provide the support that they need as they expand into the
Note to editors
For more information please
contact firstname.lastname@example.org or 020 3287 9030.
About Parker, Wayne &
Parker, Wayne & Kent is a straight-talking, cerebral, multi-skilled and results orientated public relations
company. For more information, please visit: http://www.pwkpr.com.