StickSports Retains PR
Agency To Attract Users and Advertisers
the company behind the world’s most popular online cricket game, has appointed
Parker, Wayne and Kent to provide ongoing public relations support.
Over two million unique users
every month visit StickSports’ flagship cricket portal, StickCricket.com. The
predominantly young male user base of StickCricket.com is being leveraged as a
platform to drive a base of users to StickSports’ new Stick Soccer and other
upcoming free to play, online games.
Parker, Wayne and Kent will
provide media relations support to support marketing campaigns for users and
attract advertisers to Stick Sports’ various games. The retained contract
comes on the back of a hugely successful public relations campaign for the 2006
Ashes Tour. The International Cricket Cutie (ICC) Trophy was devised by Parker,
Wayne and Kent to drive international traffic to StickCricket.com prior to the
“The StickCricket.com ICC
Trophy established us as a significant voice in cricket in an irreverent, novel
way. We’ll be using Parker, Wayne & Kent to build our voice in the cricket
community with the aim of setting StickCricket as the voice of the fans,” said
Chris Berry, Director of StickSports.
“Parker, Wayne and Kent showed
unparalleled understanding of the value of online PR, which is vital for
appealing to the web-savvy professionals that use our services.”
A Parker, Wayne and Kent
spokesman said, “StickSports are great fun to work with and have a truly
unique product. We look forward to building their international profile,
allowing them to reach out to more sports fans and enabling them to create more
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About Parker, Wayne &
Parker, Wayne & Kent is a straight-talking, cerebral, multi-skilled and results orientated public relations company.