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24/10/08

Parker, Wayne & Kent to Dispel Multicasting Myth

   Global-MIX Gears up With Strategic PR Support

Global-MIX has hired Parker, Wayne and Kent as its first public relations agency.

London public relations company Parker, Wayne & Kent will position Global-MIX as ‘The backbone of Internet broadcast’ and implement a strategic public relations programme. The brief includes media relations, event support, online PR and collateral development.

Global-MIX provides everything anyone needs to deliver live and on-demand content via the Internet as reliably as traditional broadcasting, anywhere in the world. Lower overheads per stream enable large broadcasters and companies serving small interest groups to gain returns on implementation.

Global-MIX’s services are particularly useful to the internal communication departments of companies that want to broadcast their AGMs, CEOs’ internal briefings, speeches, seminars and other events to a worldwide audience. 

“Global-MIX is the first and only independent commercial hub for broadcasters to multicast over multiple Internet service providers. A lot of people don’t believe that multicasting is possible. We’re going to show potential clients how they can harness this technology to gain significant returns. Parker, Wayne & Kent are key to setting the record straight” said Global-MIX’s Chief Executive Officer, Steve Hatch.

Live broadcast in the conventional sense, whereby a mass signal is disseminated across an unlimited number of receivers that tune into the signal, is not viable over the Internet due to bandwidth and cost issues. When companies wish to 'broadcast' live over the 'net, they normally opt for unicasting, whereby data is disseminated directly from a sender to a number of pre-selected receivers (computers). This requires an individual stream for every receiver, so is bandwidth and thus cost intensive. Multicasting allows the live data feed to be sent to a single source where it is replicated and sent to an audience that state that they want to receive the stream. This process cuts down the number of streams required, reducing the amount of bandwidth and cost, therefore making live Internet broadcast scalable and cost effective.

The campaign will target three primary publics; organisations with content but lacking broadcast ability, organisations in the broadcasting chain benefiting from wholesale Internet broadcast services and companies requiring advice and consultancy.

A Parker, Wayne & Kent spokesman said, “Internet broadcast is becoming increasingly popular as broadcasters look for innovative ways to reach new audiences and keep their existing ones who may be migrating to new technologies. While traditional live TV studios cost millions, Global-MIX can set up entire channels with online studios for a fraction of the price. We look forward to working with Global-MIX to support and continue their growth in this rapidly expanding new market.”

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Note to editors
For more information please contact help@pwkpr.com or 020 3287 9030.

About Parker, Wayne & Kent Ltd.
Parker, Wayne & Kent is a straight-talking, cerebral, multi-skilled and results orientated public relations company. For more information, please visit: http://www.pwkpr.com.  

About Global-MIX

Global-MIX, the backbone of Internet broadcast, provides everything anyone needs to deliver live and on-demand content via the Internet as reliably as traditional broadcasting, anywhere in the world.

Global-MIX is the first and only independent commercial hub for broadcasters to multicast over multiple Internet service providers. 

The same client-centric advice and services are delivered regardless of the number of streams or viewers required.

Lower overheads per stream enable both large broadcasters and companies serving small interest groups to gain returns.

Global-MIX was formed in 2004 by industry experts in streaming technologies, broadcasting, networking and telecommunications and at present, delivers over 110 million web TV streams to users each month.

For more information, visit: www.global-MIX.com.

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