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20/08/09

New Twitter experiment offers structure to journalist and PR communications

Parker, Wayne & Kent Public Relations is running an experiment that tries to structure communications between journalists and PR professionals via Twitter. Hacktweets.com offers a list of private Twitter groups so journalists can ask questions and relevant PR people can answer them - all in 140 characters. 

Twitter is an increasingly popular method of communication in the media industry. According to a 2009 PRWeek/PR Newswire Media Survey twenty-two percent of journalists are using Twitter. 

Journalists and PR professionals follow one or more of the industry and consumer interest groups on www.Hacktweets.com. The groups include Agriculture, Beauty, Entertainment, Sport and Technology. If a topic isn’t catered for, suggestions are more than welcome. 

When journalists have a question, want information or need to interview someone, they can Direct Message a specific subject group. Their request will appear in the feeds of PR professionals and fellow journalists that have signed up to the group. PR people and journalists can then @reply the journalist if they have answers to their questions.

A spokesman for Parker, Wayne and Kent said, “The volume of information increasingly being made available through social media is both a benefit and a challenge to effective communication. Hacktweets.com is a social media experiment that attempts to improve the exchange of information between journalists and PR people via Twitter. Although primarily a mechanism for journalists to get answers, it is also a great way to build relationships. The best @replies will likely result in helpful PR people being followed by journalists, thus improving their personal media contacts.” 

Detailed instructions, rules and available subject groups can be found at www.hacktweets.com. 

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Services include: media relations, internal and membership communications, political relations, online communications, event management, analyst relations, sponsorship and strategic consultancy. 

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