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5th July 2012

News Release

Scout Media deploys public relations to demonstrate advertising offering to brand managers, advertisers and agencies

The publishers of the only free guide dedicated to London ’s social life are using public relations services to promote the title to advertisers and brands. Scout Media has recruited Parker, Wayne & Kent Public Relations to provide strategic consultancy and media relations to promote the publication’s ad opportunities, pass-on potential and consumer appeal to brands and advertisers.

Employing Parker, Wayne & Kent ’s new pay-as-you-go public relations service, Scout Media are benefitting from straightforward budget management, much like a pay-as-you-go mobile phone contract. Parker, Wayne & Kent bill clients by the minute and do not exceed the capped budget negotiated in a monthly financial plan without client approval. The billing system demands no minimum spend and ensures ongoing support, client control, budget flexibility and optimum value. 

Parker, Wayne & Kent will be publicising Scout Media’s print, online and mobile advertising offerings, establishing Scout Media’s editorial team as experts on metropolitan social life, and launching the iPad and Kindle editions of Scout London.

Jim Zambrano, Publishing Director of Scout Media, said: “We want to show brands the unique offering of Scout London, and the value of the audience they can reach by advertising with us. Parker, Wayne & Kent has already secured coverage in our core target media, providing us with tangible connections to key decision makers at some of the UK ’s biggest brands and agencies.

“Importantly, Parker, Wayne & Kent understand the media business, both online and offline, inside and out. The strategic consultancy provided by the team has helped in selecting advertising technology, developing our proposition and identifying revenue streams. Working with Parker, Wayne & Kent has benefitted not just the promotion of Scout London, but the core Scout Media business itself.”

Richard Bell, Senior Public Relations Professional at Parker, Wayne & Kent, said: “Publishers often overlook the value of public relations for their own organisations, thinking that because their business is producing content, somehow public relations doesn’t relate to them. That just doesn’t make sense – they’re businesses like any other business. Scout Media gets it. With Scout London they’ve produced a compelling magazine, largely due to its populist approach that shuns the snootiness of much of the arts, culture and entertainment editorial available from other publishers. As such it offers a unique proposition for advertisers. They’ve also ensured the magazine has both a linger-time –  as many readers hold on to Scout London to plan for the week ahead, meaning they see ads more than once – as well as great pass-on potential as commuting readers offer the mag to fellow travellers, thus broadening readership.”

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Notes to Editors

For more editorial information please contact scoutmedia@pwkpr.com or +44 020 3287 9030.

About Parker, Wayne & Kent

Parker, Wayne and Kent are the antithesis of “PR people”, and yet everything you should expect of a PR company.

We don't have big posh offices, directors on big fat salaries, and we don't 'do lunch'.

We're nimble, we work hard, provide value for money and insist on high quality work in our media relations, analyst relations, event management, contract publishing, internal communications, political relations and online PR.For more information, please visit: www.pwkpr.com

About Scout Media:

Scout Media is the publisher of Scout London, the only free guide to London ’s social life. It brings Londoners the best in art & culture, comedy, film, food & drink, LGBT, music & clubbing, sport & fitness and theatre every Tuesday morning.

Scout London is online now at www.scoutlondon.com and will be available on the iPad and for download on the popular Kindle reader.

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