5th July 2012
Scout Media deploys public relations to demonstrate
advertising offering to brand managers, advertisers and agencies
publishers of the only free guide dedicated to
’s social life are using public relations services to promote the title to
advertisers and brands. Scout Media has recruited Parker, Wayne & Kent
Public Relations to provide strategic consultancy and media relations to promote
the publication’s ad opportunities, pass-on potential and consumer appeal to
brands and advertisers.
Parker, Wayne &
’s new pay-as-you-go public relations service, Scout Media are benefitting
from straightforward budget management, much like a pay-as-you-go mobile phone
contract. Parker, Wayne & Kent bill clients by the minute and do not exceed
the capped budget negotiated in a monthly financial plan without client
approval. The billing system demands no minimum spend and ensures ongoing
support, client control, budget flexibility and optimum value.
Wayne & Kent will be publicising Scout Media’s print, online and mobile
advertising offerings, establishing Scout Media’s editorial team as experts on
metropolitan social life, and launching the iPad and Kindle editions of Scout
Zambrano, Publishing Director of Scout Media, said: “We want to show brands
the unique offering of Scout London, and the value of the audience they can
reach by advertising with us. Parker, Wayne & Kent has already secured
coverage in our core target media, providing us with tangible connections to key
decision makers at some of the
’s biggest brands and agencies.
Parker, Wayne & Kent understand the media business, both online and offline,
inside and out. The strategic consultancy provided by the team has helped in
selecting advertising technology, developing our proposition and identifying
revenue streams. Working with Parker, Wayne & Kent has benefitted not just
the promotion of Scout London, but the core Scout Media business itself.”
Bell, Senior Public Relations Professional at Parker, Wayne & Kent, said:
“Publishers often overlook the value of public relations for their own
organisations, thinking that because their business is producing content,
somehow public relations doesn’t relate to them. That just doesn’t make
sense – they’re businesses like any other business. Scout Media gets it.
With Scout London they’ve produced a compelling magazine, largely due to its
populist approach that shuns the snootiness of much of the arts, culture and
entertainment editorial available from other publishers. As such it offers a
unique proposition for advertisers. They’ve also ensured the magazine has both
a linger-time – as many readers
hold on to Scout London to plan for the week ahead, meaning they see ads more
than once – as well as great pass-on potential as commuting readers offer the
mag to fellow travellers, thus broadening readership.”
Notes to Editors
more editorial information please contact firstname.lastname@example.org
or +44 020 3287 9030.
Parker, Wayne & Kent
Parker, Wayne and Kent are the
antithesis of “PR people”, and yet everything you should expect of a PR
We don't have big posh offices,
directors on big fat salaries, and we don't 'do lunch'.
We're nimble, we work hard, provide value for money and insist on high quality
work in our media
relations and online
PR.For more information, please visit: www.pwkpr.com
Media is the publisher of Scout London, the only free guide to
’s social life. It brings Londoners the best in art & culture, comedy,
film, food & drink, LGBT, music & clubbing, sport & fitness and
theatre every Tuesday morning.
online now at www.scoutlondon.com
and will be available on the iPad and for download on the popular Kindle reader.