are industry experts who are often approached by the media to
offer commentary on news and issues in their sector.
Parker, Wayne and Kent has excellent
relationships with analysts across a broad spectrum of
contact and a good relationship with
key analysts is an invaluable media relations tool for
companies. Even if an analyst does not reference a brand name
specifically, they may be a powerful proponent of a particular
market position. Analysts are also regular speakers at
industry events, and may use relevant case studies and
reference points that are made available to them.
also have a close relationship with their customers, who will
purchase surveys, reports or other industry insights from
them. These buyers are key decision makers within the industry
that are open to suggestions and advice - if an analyst is
very familiar with a certain brand, they may be a
powerful business development asset.
are also useful hosts for round table discussions with
journalists. An analyst adds an experienced, respected and independent
voice to discussion, but may be briefed on the direction of
the conversation and key topics to cover. In this way,
companies can maximize the potential coverage for their