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Angle analysis for media coverage

Gaining and sustaining coverage in the media can be difficult for some companies, but all organisations have information that's interesting for journalists. At the most fundamental level, an organisation's news relates to new products, new customers and new personnel - all of which can be interesting information for the right media. 

Parker, Wayne & Kent goes beyond the basics, mixing our creativity with our keen analytical skills, to identify client's news, and to angle the news to be of interest to the widest possible media. We then work with journalists to convert angles into media articles. 

An angle analysis helps to achieve more coverage in a greater diversity of media. The process involves interviewing members of staff, researching a client's internal and external environments and analysing company data. When you give us numbers we make news.  

As all Parker, Wayne & Kent public relations professionals are trained in journalism, they combine creativity with a solid knowledge of the media. Even the most mundane company information can be the basis of an interesting article once properly analysed and positioned. By developing compelling angles, we grab the attention of journalists to attain maximum coverage.


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