Angle analysis for media coverage
Gaining and sustaining coverage in the media can be difficult
for some companies, but all organisations have information
that's interesting for journalists. At the most
fundamental level, an organisation's news
relates to new products, new customers and new personnel -
all of which can be interesting information for the right
Parker, Wayne & Kent goes beyond the basics, mixing
with our keen analytical skills, to identify client's news,
and to angle the news to be of interest to the widest
possible media. We then work with journalists
to convert angles into media articles.
An angle analysis helps to achieve more coverage
in a greater diversity of media. The process involves
interviewing members of staff, researching a client's internal
and external environments and analysing company data.
When you give us numbers we make news.
As all Parker, Wayne & Kent public relations
professionals are trained in journalism, they combine creativity with a solid knowledge of the media.
Even the most mundane company information can be the basis
of an interesting article once properly analysed and positioned. By
developing compelling angles, we grab the attention of
journalists to attain maximum coverage.