Journalist and Issues Tracking
It's important to know which journalists are, or could be,
interested in your organisation.
Parker, Wayne & Kent conduct research and track journalists, the issues
that interest them and the angles they have previously taken on those particular
This informs the media strategy, gives advice on how to approach
particular journalists, ensures that the information given
to journalists is of interest to them and enables Parker,
Wayne & Kent to develop a more effective relationship
with the journalist on your behalf.