don't just report on events. They provide comment, often
insightful, and at times vitriolic.
not to be afraid of, but they are to be respected.
who's blogging about you is a start. Keeping pace with
what they say is better. Developing a relationship with them
is the best option, even if they don't like you very much.
are nuances to getting blogger relations right. Traditional
media relations techniques don't quite hit the right mark.
consultants know blogs and bloggers, and know how to work
with them to manage your reputation.