Dark site creation
It is an unfortunate reality that organisations face crises.
If your organisation is facing a crisis, it's important to
seize the agenda and become the authority on the issue as
soon as possible. This will help to control the crisis by limiting
gossip and interference from commentators that do not have
all the facts.
Often when knowledge of a crisis emerges many people will
go to your organisation's website to get information.
For this reason, 'dark sites' can be developed.
Potential crisis issues are identified, responses or
holding statements planned, and a dark site is created around
each issue. However each dark site remains offline and only placed online when the crisis emerges.