Good PR needs careful planning, research, creativity and evaluation.
Targets must be identified and prioritised. The best channels to reach these targets must be selected.
The messages to communicate to the targets must be defined and made appealing. Tactics used to communicate to the targets must be effective,
compelling and appropriate.
Finally, metrics and benchmarks should be agreed to enable clients to measure success and make any changes as the PR activity is implemented.
Sometimes clients are too close to the issues they are dealing with to clearly assess their communications
needs and devise effective implementation strategies. External consultants offer fresh eyes to often difficult problems.
Parker, Wayne & Kentís strategic consultancy helps clients achieve their communications goals either for their day-to-day public relations activity or for particular campaigns.