An organisation's communications environment is constantly changing. Products, services, and stakeholders will all alter over time. Changes also occur in the PR department and the media.
An effective in-house corporate communications or public relations department will carry out a communications audit roughly once every five to seven years.
Audits are a healthy way to assess the efficiency and effectiveness of communications activity. They also help to achieve focus on the communications channels, stakeholders and messages that deliver most value to an organisation.
When conducting a communications audit, we assess a client's commercial environment, organisational characteristics, stakeholders, current communications collateral, media presence and online environment.
Clients are then supplied with an objective report with meaningful information, recommendations and benchmarks that communications managers, departments and board members can action.
Internal & Membership Communications
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