Parker, Wayne & Kent provides a variety services to evaluate clients' public relations activity.
Evaluation helps clients to make adjustments to their PR activity to improve their communications programmes. It demonstrates the return on investment of public relations and compares the value and effectiveness of investment in PR against other communications methods. Evaluating can also benchmark communications performance and reputation against the competition.
Our qualitative and quantitative evaluation methods fall into three categories:
Out put evaluation measures the achievements of PR activity on a primarily quantitative basis.
Out take evaluation gauges the impact on an organisations stakeholders.
Out come evaluation assesses the contribution PR activity has made to achieving overall business objectives.