Idea Generation & Creativity
At the most basic level, news is something "new". Coming up with
something "new" can be difficult when the fundamentals of a business,
product or service hasn't changed. Creating the "new"; birthing ideas for
organisations; developing the approach, proposition, message or name of
companies, products and services; conceiving tactics that return publicity,
profit and that solve problems - that's all part of our ongoing work for
Companies use our strategic consultancy in idea generation and
creativity in various ways: by working as outside consultants to create
ideas; working internally with organisations to tap the creativity of their current
employees; creatively addressing challenges with our clients' and their teams;
or training people within companies to generate ideas themselves.
As well as being innately creative, Parker, Wayne & Kent has developed
expert creativity skills and processes, and is consulted
by the PR
media regarding creativity and idea generation.
Also see our research report: The
Management of Creativity in the Public Relations Process.