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Idea Generation & Creativity

At the most basic level, news is something "new". Coming up with something "new" can be difficult when the fundamentals of a business, product or service hasn't changed. Creating the "new"; birthing ideas for organisations; developing the approach, proposition, message or name of companies, products and services; conceiving tactics that return publicity, profit and that solve problems - that's all part of our ongoing work for clients.  

Companies use our  strategic consultancy in idea generation and creativity in various ways: by working as outside consultants to create  ideas; working internally with organisations  to tap the creativity of their current employees; creatively addressing challenges with our clients' and their teams; or training people within companies to generate ideas themselves.

As well as being innately creative, Parker, Wayne & Kent has developed expert creativity skills and processes, and is consulted by the PR media regarding creativity and idea generation. 

Also see our research report: The Management of Creativity in the Public Relations Process



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